About Landyatchz
Landyatchz is a Canadian longboard brand that focuses on sustainability and community.
Mission
Landyatchz has a ‘One Board One Tree’ initiative where they plant a tree for every board sold, even though one tree can produce 60 boards. However, most brand loyal consumers are unaware of this aspect of the brand.
This campaign was made in collaboration with copywriter Kait Price.
The solution to the lack of awareness for this part of the brand is to launch a limited edition, One Board One Tree dedicated line of longboards.
This collection of boards takes advantage of the raw grain of the wood with an overlaid design that features tree motifs.
Arbour collection custom landing page for the Landyachtz website.
