About CIAP
The Canada-India Acceleration Program is a Carleton University initiative under the Canada-India Centre for Excellence. It is designed to help female entrepreneurs break into new markets, make impactful connections, learn valuable skills and spur venture growth. The CIAP strives to position Canadian start-ups in emerging markets, such as India, creating more expertise and growth opportunities.
Mission
Women leaders provide invaluable benefits to companies, employees and industries. India is one of the fastest-growing markets in the world. By facilitating female leaders’ expansions to India, both diversity initiatives and the economy (Indian and Canadian) stand to benefit.
Starting at CIAP in July 2020 as a Marketing Administrator focusing on Design and Engagement, I was the key point of contact for all branding and graphic assets. From December 2020 to July 2022, I was the Marketing and Communications lead. My tasks included overseeing external communications on all platforms, owning the website and coordinating all marketing efforts including managing contractors and a marketing administrator.
2021 Cohort 4 Recruitment
From July 2021 to December 2021, CIAP was accepting applications for the 4th cohort of the program. During this time, I produced a campaign spanning various channels.
Landing Page
Press Kit
An email press kit was distributed to past cohorts, program stakeholders and ecosystem partners to spread the word on CIAP applications. The press kit contained:
Post Copy and Graphics for Social Media use,
Summary Deck to learn more about the program.
Social Posts
Branding and Monthly Content Creation
CIAP has a strong brand and social media presence. Every month, a new content strategy is executed and monitored. Content is created a month in advance mixed in with real-time engagement and posting. The CIAP website is also consistently updated and optimized to ensure high SERP ranking and SEO. Blogs are also posted regularly in order to continue to add value to our target audience.
Website


